Yahoo launches a new Marketing and Publicity online platform

Discussion in 'Search Engine Optimization and Marketing' started by 3dmagicaldesign, Oct 6, 2008.

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  1. 3dmagicaldesign

    3dmagicaldesign New Member

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    Yahoo has launched a new product which many people think it will change the future of the internet marketing strategies

    According to Yahoo, the new product named APT is an intelligent innovation for online communication media, a solution for digital advertising that speeds up the planning process, purchase and optimization to show the publicity.

    Regarding its functionalities APT will work as a link between website owners and publicity agencies to sell and promote ad spaces. APT is an automatized platform that provides a wide range of tools to control aspects such as places where the ads will be displayed, type of user and target audience.

    Jerry Yang, Yahoo executive director commented about the new platform and said that publicists will be favoured with a most efficient process that will allow them to sell and promote their products and services in more than a website at the same time.
     
  2. lightningfast

    lightningfast New Member

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    4
    Is this program related to Yahoo! Publisher Network ?
     
  3. 3dmagicaldesign

    3dmagicaldesign New Member

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    261

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