My name is Kiav and my URL is link drop removed People keep on saying that businesses should put more effort on social media marketing. In my own experience traffic from search engines converts faster because it is more targeted. On the other hand I haven't seen traffic from social media making any conversion on my site. is social media really worth the hype? I feel it is because people on social are essentially there for networking and socialization rather looking for goods and services or what is your opinion?