As a designer with Wisitech I often deal with clients who want shorter domain names or longer domain names. Plz tell me which one is better in terms of marketing and designing purposes so that I can suggest my clients likewise.
Obviously shorter names are easier for the user to remember and type in, but you don't want them to be so short that you can't easily recognize what the site is for.
For example, don't use abbreviations, unless the company is known by that abbreviation.
I agree, you need to be very objective. Think about the most important word of that company and it will allow you to created the domain, slogan, logo, everything, everythings needs to go out from the company's name