When To Abandon The Pursuit of A Keyphrase

[greenlightning]

I've been pursuing a keyphrase that started out at around 150,000 results in google. I look today and it's now 650,000 results in google and each day I look, it keeps growing. Is this a signal that I should probably abandon trying to optimize for this keyphrase?

 

[DHDdirect]

I'd probably find something that was a bit more focused. It's certainly alright to stay with what you have just add some more relevent keywords here and there and maybe add more informational pages.

 

[Phreaddee]

F**k the keyword phrase, concentrate on having page content people actually want to read, we are not all computers!!!

 

[eonic]

what key phrase is it and where are you located?

 

[daniel_moore]

If the key word is right for your website then don't give up on it. If it is a competitive keyword then it is worth fighting for.

 

[eonic]

If the key word is right for your website then don't give up on it. If it is a competitive keyword then it is worth fighting for.

Famous last words.....

 

[Nate55]

Is there anyway this key phrase can be incorporated into more specific and relevant to your website long-tail search terms that it will be easier for you to rank for. How long have you been optimizing for this phrase and where are you currently ranking?