What features make a business website actually generate leads?

[mosararty]

We're planning a complete redesign of our company website, and I want to focus on results rather than just appearance. Beyond a modern design, which features had the biggest impact on generating enquiries or sales? Did faster loading times, better navigation, stronger calls to action, improved mobile usability, or something else make the biggest difference for your business?

 

[JoeyReese]

I realize this is from a while ago, but I wanted to add that a clear value proposition above the fold made the biggest difference for my clients. Have you considered adding a short video explaining your product or service? I’ve seen that boost conversions more than anything else. What’s your experience with that?

 

[mosararty]

Focus on speed and clear CTAs first, they directly impact conversions. I found a setup using bespoke web design that balanced both perfectly, and my contact rate jumped noticeably. It avoids generic templates and builds trust fast. That kind of focused approach turns browsing into real enquiries without extra fuss.