What documentation can you provide to substantiate that statement? I just have to clear this up. I know it's a language barrier thing but: You use only ONE strategy that you develop. What I think that your trying to convey is "components" of the strategy. Also I noticed that all the top 10 search result for "seo strategies" did not mention anchor link text. Maybe they thought that would be giving away too much information. In any case having your domain name listed as the anchor (link) text will do you little good. Use the keyword/phrase that you want to rank for as the link text. That will give you credit for that keyword/phrase for ranking purposes. Use them on your website for the internal linking structure and in every link you can get from other sites. Also remember to vary the link text on incoming links.