I have two clients one wanting an eCommerce sports cards website and the other wanting a customized sports blog (both marketing the same sports). Would it be a good idea to attach the sports blog to the eCommerce site (same domain)? I was hoping the combination of the two would help each other in SEO Rankings, but the sports blog may not ever mention the word "card" or "cards" in it, but will repeatedly write unique articles about the related sports. Considering how search engines weigh keyword density, is this a good idea?
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