has anyone had any success on doing this out of interest?
I really like your post,very well explained,i am beginner in SEO and just heard this term GOOGLE bowling and you have made me understand the whole topic.reverse SEO also called Google Bowling, is a technique, based on the simple fact that there is a second way of getting on top of the Google search results.
Is it really possible to decrease a competitor’s rank without touching his website? - Yes it is possible.
Google Bowling exploits the ranking penalty algorithms that Google applies to websites that are playing against the rules by spamming other websites with inbound links.
To bowl a website from the top of the Google results, an opponent needs to spam a huge amount of other websites with links to the target website in a short amount of time, to trigger Google’s Anti-Spam algorithms. If the efforts are successful, Google will think that the target website is trying to illegitimately increase their rankings through spamming and apply a ranking penalty to that website, dropping it from the top search results or even making it completely dissapear from the SERPS (Search Engine Result Pages).
Due to the huge amount of spam links needed for a successful Google Bowl, I believe that it is impossible to Google Bowl manually. From what I have heard, Google Bowling is mostly done with automated website spamming software which targets forums or blogs with comment spam.
Is Google Bowling legal?
No.This is definitely an illegal activity!