How does this site get such high ranking?

henrikjt

New Member
This site ranks very high with the following search queries:
hillsborough real estate
san mateo real estate
burlingame real estate

Does anyone know why? i do see he has some keywords on his site, but what else is this person doing right?

http://www.mikefoor.com
 

ian

Administrator
Staff member
apart from the keywords on the site
I havent looked too much into it, but probably due to the number of inbound links.
The site has probably been around for a long time. The age of a website does help in my opinion.
 

alenjolly

New Member
Hello henrikjt,

Here are the major ranking factors of www.mikefoor.com

Old Domain ( Live from 31-Oct-2001)
Listed in Google Directory
Quality Inbound Links
Home Page text Content
Strong Internal Inbound Links
 

PixelPusher

Super Moderator
Staff member
Ian is right, the longer your site has been around does factor into the your ranking. Keywords in meta tags are not the only element needed to receive good ranking, it stretches far beyond that.

  • Keywords should be used in: Meta, heading tags, title tags, alt tag (where appropriate), anchor tags, and body copy.
  • Use the Meta Description tag.
  • Your site should have inbound/outbound links to reputable, respected sources.
  • Have a sitemap for the web crawlers.
  • Make sure to register your site at google and other local listings.

All in all, natural (organic) search is very tough to stay on top. It requires constant monitoring and continual updates because for one it is very competitive and the SE algorithms change constantly. This is why there are paid options like PPC campaigns and SE marketing companies :D You can do it yourself it just takes time, patience, and persistence.

Good luck
 

ishie

New Member
That is an old site. I saw it's created in '98. Google gives weight to site authority and domain age, that's why it's ranking well.
 

swani24

New Member
old domain help in getting ranking ..thats why people try to buy old domains .. but u can beat them in ranking if u update your website and increase inbound links for your website
 

tarfari3321

New Member
Hello Henrkjt,
Sorry friend i have no more than 5 tips for high ranking,

Do not purchase a new domain unless you have to. The search engines put a lot of stock in how long your website and domain have been around. While you can purchase a new domain and redirect your old one to the new one, your best bet is to use your existing domain/website if at all possible. If you're redesigning or starting from scratch and you have to use a brand-new domain for some reason, you can expect at least somewhat of a loss in search engine traffic. It could be anywhere from a few weeks to a few months or more.


Optimize your site for your target audience, not for the search engines. This may sound counterintuitive, but hear me out. The search engines are looking for pages that best fit the keyword phrase someone types into their little search box. If those "someones" are typing in search words that relate to what your site offers, then they are most likely members of your target audience. You need to optimize your site to meet *their* needs. If you don't know who your target audience is, then you need to find out one way or another. Look for studies online that might provide demographic information, and visit other sites, communities, or forums where your target audience might hang out and listen to what they discuss. This information will be crucial to your resulting website design, keyword research, and copywriting.


Research your keyword phrases extensively. The phrases you think your target market might be searching for may very well be incorrect. To find the optimal phrases to optimize for, use research tools such as KeywordDiscovery, Wordtracker or Google's Keyword Tool. Compile lists of the most relevant phrases for your site, and choose a few different ones for every page. Never shoot for general keywords such as "travel" or "vacation," as they are rarely (if ever) indicative of what your site is really about.


Design and categorize your site architecture and navigation based on your keyword research. Your research may uncover undiscovered areas of interest or ways of categorizing your products/services that you may wish to add to your site. For instance, let's say your site sells toys. There are numerous ways you could categorize and lay out your site so that people will find the toys they're looking for. Are people looking for toys to fit their child's stage of development? (Look for keyword phrases such as "preschool toys.") Or are they more likely to be seeking specific brands of toys? Most likely, your keyword research will show you that people are looking for toys in many different ways. Your job is to make sure that your site's navigation showcases the various ways of searching. Make sure you have links to specific-brand pages as well as specific age ranges, specific types of toys, etc.


Program your site to be "crawler-friendly." The search engines can't fill out forms, can't search your site, can't read JavaScript links and menus, and can't interpret graphics and Flash. This doesn't mean that you can't use these things on your site; you most certainly can! However, you do need to provide alternate means of navigating your site as necessary. If you have only a drop-down sequence of menus to choose a category or a brand of something, the search engine crawlers will never find those resulting pages. You'll need to make sure that you always have some form of HTML links in the main navigation on every page which link to the top-level pages of your site. From those pages, you'll need to have further HTML links to the individual product/service pages. (Please note that HTML links do NOT have to be text-only links. There's nothing wrong with graphical image navigation that is wrapped in standard <a href> tags, as the search engines can follow image links just fine.)
 
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