The term computer graphics was first introduced in the year 1960 by a graphic designer named William Fetter for Boeing Aircraft Co. It was in the 19th century that a movement started in Europe that separated graphic design from fine art. Design implies a more rigorous form of art or art that has a clearly defined purpose. In a broader sense it means applied arts. Arts and creativity have been used since ages to promote business through advertising. If a person has a business and some form of corporate identity then the tool of graphic designing has to be used prudently. Graphic Design plays a significant role in any business mainly because how one presents a company before the target audience or the chosen market is very important. Whether Graphic Design is used in the entire business campaign or just in the creation of a simple company logo it has to produce good results. There are four significant elements that should be a part of every logo design: • It should be describable • It should be memorable • It should be effective sans colors • It should be scalable. Graphic designers use various methods to create and combine images, words and symbols for producing a visual representation of messages and ideas. Due to this fact, graphic design is also often called visual communication. Since we know that a picture speaks a thousand words so an effective use of a picture can easily convey the message of the firm to its target audience. Besides enhancing the appeal and conveying the message, Graphic Design also helps to build brand identity, which is the mixed effect of the visual elements in the marketing tools. A brand identity kit comprises of a logo, stationary, website, brochure, folder or some other professionally designed articles. In order to build a successful brand identity the following factors are quite essential: • A unique look helps the business in standing out and it minimizes the chances of confusion with the competitors. This is possible only through graphics. • A strong brand can be build by designing a unique visual and verbal elements and then using them consistently through all of the materials that are created. • Memorable elements can help the business to stand out also. This is possible through consistency and uniqueness of the graphics. • Meaningful graphics can make the company's message vivid through symbolic graphics, type choices and colors in all of the marketing materials. • Clarity in the graphics and text help in conveying the message in a better way. The close link between graphics and brand building helps to establish the fact that graphic design needs to be an integral part of the business scenario.