Google adwords query

Discussion in 'Affiliate Programs and Advertising Space' started by Kim Kiav, Jan 29, 2018.

to remove all ads.
  1. Kim Kiav

    Kim Kiav Member

    Messages:
    34
    Hi all,

    I am not an expert in google adwords but a friend asked me to help them set up ads on google platform. The ads ran for about 1 month and we decided to lower maximum campaign budget spent in a day. We realized that even if the daily budget was not exhausted some ads that were showing earlier could not show based on certain keywords.

    Was this due the lowering of the campaign budget? Note: all maximum cost per clicks were constant before and after. Any advice is highly appreciated.

    Thanks
    Kiav
     
  2. chrishirst

    chrishirst Well-Known Member Staff Member

    Messages:
    2,657
    Yes, if you read the adwords documentation it does tell you how and when changing the budget constraints may not stop ads being displayed and how you will be charged.

    Adwords budgets
     

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