Easy Schema for Local Business

Discussion in 'Search Engine Optimization and Marketing' started by kitfox, Oct 27, 2017.

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  1. kitfox

    kitfox New Member

    I'm trying to add Schema Markup on my site, local business. Most sites that explain this, I cannot understand, they give you rules but no fill-in-the-blank code. When I found a site that I could understand, the code was incorrect and google structured data testing tool gave many errors.

    Question: Is there a site that makes this easy but also gets it correct? I'm not a web designer, I'm just building up my company and getting into SEO and realized this was something I have to do..but either it's too complicated (just rules, no examples) or it does not work.

    The following code I got from Moz, but google says it's basically all invalid when tested. NOTE: I removed my business info to post here but it has been included in the tests.

    <div itemscope itemtype=”http://schema.org/LocalBusiness”>
       <span itemprop=”name”>business name </span>
       <div itemprop=”address” itemscope itemtype=”http://schema.org/PostalAddress”>
         <span itemprop=”streetAddress”>street address </span>
         <span itemprop=”addressLocality”>city </span>,
         <span itemprop=”addressRegion”>CA </span>
         <span itemprop=”postalCode”>92643 </span>
       Phone: < span itemprop=”telephone”>325-468-8888 <span>
    <div itemscope itemtype=”http://schema.org/GeoCoordinates”>
    <span itemprop=”latitude”> lat here </span>
    <span itemprop=”longitude”> long. here. </span>
  2. chrishirst

    chrishirst Well-Known Member Staff Member

    No, it is NOT something you HAVE to do.

    What you really have to do is make sure your business information is visible on the pages of your website.
  3. kitfox

    kitfox New Member

    Okay but I was not asking if I had to do it or not and I still need to get this sorted out. If anyone here actually knows how to do this, please let me know.

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