Colors and how to apply them to your web design

3dmagicaldesign

New Member
The appropriate colors selection for a web design is not an easy task, it is one of the most difficult decisions, you need to achieve a visual impact when thinking about your future visitors and members. The general recommended rule is to choose from 3 to 5 colors maximmum.

Just like Hiperstores or supermarket consummers, Internet users are susceptible to be influenced by color, also by music or web structure as commerce strategy.

The right color selection needs to be consider according to the target audience where the website will direct its business purpose. That's why it is so important to follow a consummers preferences study. If you intend to get the most business opportunities and therefore increase your sales, make sure you choose a very skilled, well reviewed and professional team who will be able to develop a hit seller website, they will guarantee that the colors selection will be the most appropriate and also they will create the best brand for your website's project.

According to consummer preference studies, the color may respond to phobias, affects, general audience inclinations but also tendencies of a determined country.

These case studies allowed to determine that bright colors transmit activity while middle bright colors provoke reflection.

Colors selection
Regarding colors, the ideal thing is to choose between 3 to 5 colors for a web home page or website sections if you want them different. You need to be careful with the colors connotations and adjust them to the target public that you need to attract to your website.

Find below some comments regarding colors

Black
This color denotes distinction if it is well mixed, however, it is not convenient to use it as background for a website with too much text because it difficults the legibility, it is highly recommended for image related websites because it highlights the images and graphics.

Red
People who like this color use to be extrovert, dynamic, active and prone to action. It is not recommended for a website except in cases where the website wants to generate immediate reactions with confident designs and agressive tones that reduce its impact. Red is highly associated with agressiveness, therefore some of the applications for this color in web design are: energy drinks, cars, motorcycles, sports and extreme activities

Blue
It is one of the most used colors in web design, it makes that people feel relaxed, confident and ready to accept its influences and proposals. It is ideal for products related with cleanliness and everything directly related to the sea, the water, the sky and the air.

Orange
This color is visually powerful, it is very useful to capture the attention and highlight important aspects on a website. It is recommended for websites with young and effusive content.

Green
This color generates a peaceful influence, recommended for websites that want to promote or sell ecological services or products, outside activities, tourism and gardening.

Violet
It is recommended for websites with artistic tendencies and sites related to mystic studies.

Yellow
It is very used in websites that develop innovative products, this color denotes intellectual aspects and learning.

Pink
This color is highly associated to sensibility and feminity, that's why it is so used in websites related to women and children.
 

sheanhoxie

New Member
Great post regarding a subject most people overlook or just forget to think about. I just did an ecommerce site for a customer and they insisted on the colors that were used throughout the site because of how women would respond based on the statistics of favorite colors amongst women in the US.
 

3dmagicaldesign

New Member
Yes, people is always asking about the colors in their web design, that's why those who are involved in this business need to analyze and decide about the most appropriate colors for every single project. Also, clients need to be adviced sometimes because they want unappropriate colors their website
 

brpcraig

New Member
What about brown?

Brown goes along with green. It gives an organic or natural feel.

After determining your primary color I love to use color wheels to find kick ass secondary colors to go along with it.
 
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