All Of My Competition is using Link Exchanges

Discussion in 'Search Engine Optimization and Marketing' started by greenlightning, Jun 22, 2011.

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  1. greenlightning

    greenlightning New Member

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    I checked the backlinks for all of my competing sites that are ranking on the 1st page of google. I was surprised to see that basically ALL of their backlinks were due to link exchanges. This doesn't seem fair at all. I've built all my backlinks through more legitimate methods like article syndication, press release, and social bookmarking. Should I just stoop to their level and just start link exchanging as well?
     
  2. che09

    che09 New Member

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    I don't think Link Exchange is illegitimate. I think,you need to start working on that.
     
  3. computerGeek

    computerGeek Banned

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    link exchanging is fair.. it's not illegal at all..
     
  4. rahmanpaidar

    rahmanpaidar New Member

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    I recommend three way link exchange. It is harder to be detected. Google has clearly implied participating in link exchanging as one of the tricks to gaming their algorithms and they were aware of this schema. I think the paper was one of their webmaster tools help pages.
     
  5. greatar4

    greatar4 New Member

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    Link exchange is not something that is illegitimate. If you read the Google webmaster guidelines, Google is not completely against link exchange. Google is against excessive links exchange that are intended to manipulate their algorithms. If you are interested in participating in link exchange you should try to find sites that are related to yours that also have high-page rank.
     
  6. DominicFX

    DominicFX New Member

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    It is only a matter of time when the site gets deindexed...
     
  7. bugs10552

    bugs10552 New Member

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    Link exchanges are good as long as the sites you exchange with are relevant to your sites industry
     
  8. 1seo

    1seo New Member

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    Link Exchanging is good business practices and tactics. All it takes is more effort in networking with the right people. Thats the nature of all business deals.
     
  9. chrishirst

    chrishirst Well-Known Member Staff Member

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    2,670
    Nope. Link exchanging for search engines or 'rankings' is 'old school'. There is absolutely nothing wrong with "swapping links" between RELATED documents, it IS how the 'web' is built.

    You do it ALL the time on your own websites with no thought of the fact that you are actually swapping links.

    What you need to understand first is that search engines do NOT crawl or list 'sites', they list 'pages' or more correctly they list URLs where documents can be found, because of that simple fact, when you link between two related or unrelated pages on your site, it is by definition a 'link exchange'.

    http://webmaster-talk.eu/articles/7-website-marketing-and-search/25-reciprocal-linking-good-or-bad

    http://webmaster-talk.eu/articles/7-website-marketing-and-search/27-cross-linking-yes-or-no
     
  10. pamelasurgo

    pamelasurgo New Member

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    Link exchanging can be a good thing, as long as the websites you link to are in some way related to your own. Also, make sure you are not linking to any spam websites, as this will discredit your own.
     
  11. chrishirst

    chrishirst Well-Known Member Staff Member

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    2,670
    If you "swap links" for the RIGHT reason, 'spam' websites don't come into it.
     

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