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chrishirst

Well-Known Member
Staff member
The 'optimisation' that most people think is for "search engines" when it is actually for the USERS of search engines.

SEO is NOT for getting 'rankings', ... ... It should be for gaining conversions.
 

Present

New Member
If the site is about tennis and the page is about tennis shoes you need to have content that pertains to tennis shoes on the page, yes that sounds obvious but you would be surprised at the number of sites I see that just don’t follow this rule well.
 

chrishirst

Well-Known Member
Staff member
If the site is about tennis and the page is about tennis shoes you need to have content that pertains to tennis shoes on the page
Completely wrong.
"Sites" do not have 'topics', individual pages may have topics, but the whole site does NOT have to be about one single subject as it would be kind of boring for the visitors.
 

chrishirst

Well-Known Member
Staff member
It is not directly possible it depends on the customer who visits your website.

Of course it is directly possible, THIS IS what SEO is FOR, marketing gets your qualified visitors and you optimise your documents to get CONVERSIONS.
 
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