Will home page makeover kill ranking?

Discussion in 'Web Design' started by kenmtb, May 14, 2010.

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  1. kenmtb

    kenmtb New Member

    Messages:
    23
    Hi-
    I am considering redoing my old school HTML based website and replacing some of the pages with pages generated in ms publisher.

    I made a pretty slick looking test home page but I noticed that much my old text will be converted to graphics by using word-art.

    I have important key words strategically positioned in my web pages. I am worried that I will loose a lot Google value due to replacing text with graphics. Is it better to stick with an HTML based site that has been Google friendly or will using ms publisher be a detriment?
    Thank you
     
  2. anna

    anna New Member

    Messages:
    542
    Yes, you will lose value using graphics instead of text. I would suggest using HTML/CSS...
     
  3. PixelPusher

    PixelPusher Super Moderator Staff Member

    Messages:
    1,077
    Web crawlers (spiders) will not be able to index graphical text, so yes you will loose value/ranking.

    Figure on average an html page should have at least 200-300 words of content, which you will want to consider when converting text to graphics.
     
  4. kenmtb

    kenmtb New Member

    Messages:
    23
    Thank you.
    I guess the simple pages are the best.
    Also by using publisher, I noticed the pages were becoming bloated.
     
  5. MatheusSEO

    MatheusSEO New Member

    Messages:
    1
  6. PixelPusher

    PixelPusher Super Moderator Staff Member

    Messages:
    1,077
    As a rule of thumb, you don't want to have seo-rich content more than three directories deep:

    HTML:
    www.example.com/second/third/page.html
    
    In your case you fall into the three directory guideline so i think you are good.
     
  7. Almo99

    Almo99 New Member

    Messages:
    16
    Wasn't there something recently about alt-text working fine for swapping a word for an image?

    Essentially if I want to replace "Bunchion Widgets" with an image, and I use the alt text="Bunchion Widgets" the image will hold the same value as the word that was there previously?

    I'm only talking Google here.. not the other crawlers.
     
  8. emilyl

    emilyl New Member

    Messages:
    74
    There is something called cache of the pages of your site. If there is continuous changes the ranking will effect a lot.
     

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