Will home page makeover kill ranking?

kenmtb

New Member
Hi-
I am considering redoing my old school HTML based website and replacing some of the pages with pages generated in ms publisher.

I made a pretty slick looking test home page but I noticed that much my old text will be converted to graphics by using word-art.

I have important key words strategically positioned in my web pages. I am worried that I will loose a lot Google value due to replacing text with graphics. Is it better to stick with an HTML based site that has been Google friendly or will using ms publisher be a detriment?
Thank you
 

anna

New Member
Yes, you will lose value using graphics instead of text. I would suggest using HTML/CSS...
 

PixelPusher

Super Moderator
Staff member
Web crawlers (spiders) will not be able to index graphical text, so yes you will loose value/ranking.

Figure on average an html page should have at least 200-300 words of content, which you will want to consider when converting text to graphics.
 

kenmtb

New Member
Thank you.
I guess the simple pages are the best.
Also by using publisher, I noticed the pages were becoming bloated.
 

PixelPusher

Super Moderator
Staff member
If I redid some pages and the actual "relevant"' content is to deep, ie. http://diamatrix.co.za/website-design/website-services-offered.html will Google penalize my SEO efforts ?

Pleas have a look and let me know
http://diamatrix.co.za/website-design/website-services-offered.html

As a rule of thumb, you don't want to have seo-rich content more than three directories deep:

HTML:
www.example.com/second/third/page.html

In your case you fall into the three directory guideline so i think you are good.
 

Almo99

New Member
Wasn't there something recently about alt-text working fine for swapping a word for an image?

Essentially if I want to replace "Bunchion Widgets" with an image, and I use the alt text="Bunchion Widgets" the image will hold the same value as the word that was there previously?

I'm only talking Google here.. not the other crawlers.
 

emilyl

New Member
There is something called cache of the pages of your site. If there is continuous changes the ranking will effect a lot.
 
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