I just came across something great on a blog - How Improving User Experience Can Boost SEO I quote the part: "Why is it important to pay attention to UX for SEO success? UX and SEO go hand in hand. Each and every Google update has made the search engine more user-friendly and user-focused. We’ve seen changes to SERPs, like rich snippets and knowledge panel, and algorithm updates that show how important UX has become to Google. How Improving User Experience Can Boost SEO! As Google has changed over the years, the skill set required to be at the forefront of search engine optimization (SEO) and ranking in the first position has also changed. What was first a land ruled by developers with an understanding of technical SEO eventually branched into copywriting and content marketing. While technical SEO and on-page optimization are still extremely important for SEO success today, user experience (UX) is the new kid on the block and is taking the industry by storm. At Blue Compass, we’ve been following UX design trends and how they affect SEO for a while, and it’s easily one of the most important factors to take into account when optimizing a site. UX and SEO Have Common Goals If you’ve been following SEO over the past couple of years, you know that it has shifted away from solely ranking for search terms and more toward providing searchers with information that answers their questions. This is where SEO and UX start to interact. Both are about providing users with relevant content and helping users complete their tasks. SEO leads searchers to the content they are looking for, and the user experience makes it so once a user ends up on the page, the information is intuitive and easy to navigate. In 2018, a site optimized for search will naturally follow UX best practices."