Time to Start Ignoring Page Rank?

[BMA]

Finish Joomla says this and has a lot of references to support it:
As a search engine specialist I spend a quite some time convincing people that the mythical PageRank isn't as important as it used to be. To make my own life easier (and perhaps yours as well) I've collected several articles on the internet that show why PageRank can be pretty much ignored from now on.
http://www.finishjoomla.com/blog/33/why-pagerank-lost-its-value-for-seo/

What do you think?

 

[Kate V]

What do you think?

page rank has been over for quite a while. chasing after page rank is one of the biggest wastes of time possible. A quality site having high PR is an incidental factor.

Simply put: A site or page ranks highly because it is high quality or highly relevant to the search term and therefore is assigned a page rank... Not the other way around in which some people think a high page rank will get you ranked higher... As I mentioned it to an incidental factor.

If you crank a page up to PR five and then put crap content on it the high page rank isn't going to mean anything for that page.

 

[Quasha]

Its good to not chase for page rank continuously and get anxious about it. Just do your positive work and you will get your feedback. Google make a mystery all over there about page rank.

 

[thewebexec]

The problem is that it's so ingrained into online marketing terminology, even though my company doesn't suggest anything about pagerank, anyone that has done a bit of research before coming to us generally brings it up. And you're right, it has to be explained that it is a by-product of good marketing and that pagerank does nothing if you don't effectively target keywords and audiences. Pageranks can always be fudged.

 

[mrandrei]

Pagerank is way too overrated and I don't really believe in it. I've seen many bad-looking sites with high PR, yet they don't even rank high in Google. Traffic and SERP are much more important.

 

[Kate V]

I know but here we are talking about PR again and again. It seems like every day in every forum I visit someone's always going on about page rank. It turns into a debate and sometimes an argument and people just keep going around and around... And around and around... And around and around....


and around... wheeee

 

[Nate55]

Yep, PR has been dead and buried as a site measurement signal for a while. Instead I use SEOmoz Page authority and domain authority as a signal, but at the end of the day measure success by conversions to sales , above all else