Here is a brief article I wrote for the web designer's blog at http://ctmstudios.net/blog.php
Thanks for reading, and I wish you the best with your SEO.
You don't need to hire an SEO professional to get your new website listed in the search engines. There are several basic techniques you can follow to get started in the quest for online exposure.
Firstly, sort through all of your meta tags and make sure each set of tags is valid to the page that contains it. There is no point in putting the same meta description on every page of your website - Google wants to have a summary of each page's content, and this is where a good portion of it comes from. Choose meta keywords that are the most unique to your website. The more vague the keywords, the less chance you will have of gathering visitors who are looking for your specific product.
Each page title should contain the name of the page it describes. For example, don't name all of your pages "Tom's Greenhouse" when you could include such things as Location, Contact Info, Products, etc. Google makes a note when title content lines up with content within the page.
Lastly, put some effort into "sprinkling" your pages with the meta keywords that you've chosen. This does not mean placing them randomly in the header or footer. Rather, in your body text, include them in the descriptions of your products, company information, etc. Google will tally up some bonus points for you when it realizes that your keywords and content are a valid part of your site.
Thanks for reading, and I wish you the best with your SEO.
You don't need to hire an SEO professional to get your new website listed in the search engines. There are several basic techniques you can follow to get started in the quest for online exposure.
Firstly, sort through all of your meta tags and make sure each set of tags is valid to the page that contains it. There is no point in putting the same meta description on every page of your website - Google wants to have a summary of each page's content, and this is where a good portion of it comes from. Choose meta keywords that are the most unique to your website. The more vague the keywords, the less chance you will have of gathering visitors who are looking for your specific product.
Each page title should contain the name of the page it describes. For example, don't name all of your pages "Tom's Greenhouse" when you could include such things as Location, Contact Info, Products, etc. Google makes a note when title content lines up with content within the page.
Lastly, put some effort into "sprinkling" your pages with the meta keywords that you've chosen. This does not mean placing them randomly in the header or footer. Rather, in your body text, include them in the descriptions of your products, company information, etc. Google will tally up some bonus points for you when it realizes that your keywords and content are a valid part of your site.
