Providing Alternative Text for Business Name


New Member
Business Name: G33K Doctors

So, as you can see the name of my business isn't spelt the way "Geek" is spelt. I was wondering if there is a way to provide an alternative to this so that people using assistive technology will hear the name and understand rather than hearing "G-3-3-K Doctors" as that doesn't really provide a good explanation of the name.

I have been looking around online to try and find a solution and I see a lot of answers to providing alt-text for images obviously. The title tag is the closest thing I can find for the H1 SVG text.
What I'm wondering is what I can do for the rest of the page where my business name is listed as plain text.
The only solution I can think of would be to put the name inside of a span and add the title tag to that but I'm wondering if there is a better solution.
I appreciate any and all help on this. :)