Marketing Strats?

Discussion in 'Graphic Design' started by AainaA, Sep 16, 2004.

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  1. AainaA

    AainaA New Member

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    612
    Who's launching what? Let's make this a post-announce of new sites that you have visited and may be of interest to the .... community.
     
    Last edited: Sep 16, 2004
  2. AainaA

    AainaA New Member

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    612
    Apple Core Hotels, a group of five hotels in midtown Manhattan, insists on giving guests everything they need and some things they don't. Launching in mid-September, the "Everything You Need. And Some Things You Don't." ad campaign promotes Apple Core Hotels as a premium groups of hotels that offer great value without skimping on guests' convenience and service. The Ad Store created the campaign that touts the hotels' complimentary Wi-Fi and Continental breakfast, in-room coffee makers and coffee, telephones with data port and voicemail and on-site business and fitness centers available to all guests free of charge. The campaign includes an elderly man examining the Wi-Fi antenna outside his Apple Core hotel room, and a bald man looking at a hotel hairdryer.

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    The Energizer Bunny is back. And he's inspiring others to "Keep Going" with a $68 million campaign that will put the Energizer Bunny on billboards and taxicabs, bus shelters and skyscrapers from California to New York. The Energizer Bunny will honor those who defy the odds, overcome obstacles, and always strive to do their best. Three 30- and 15-second spots launched on Aug. 30th during primetime television. Created by TBWA\Chiat\Day\Los Angeles, each ad celebrates an individual who keeps going. "For those that never quit, the battery that never quits. Energizer -- Keep Going," an announcer says as the Energizer Bunny comes across the screen. The campaign will be heavily pushed in New York, Los Angeles, Tampa, Minneapolis, Cleveland, Philadelphia, Houston, Phoenix, Miami, and Chicago. Adding a guerrilla component to the campaign, look out for the Energizer Bunny greeting the public at subway stations and busy street corners handing out memorabilia and offering encouragement.

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    Why wasn't this thought of sooner? Nabisco has placed California Milk Processor Board's GOT MILK? trademark on - what else? - Oreo cookies. Oreo's will hit store shelves nationwide with Oreo packages and cookies embossed with the GOT MILK? logo. In 2002, Nabisco's Oreo commercial, "Dilemma," was re-released with the GOT MILK? tag line. A TV campaign supporting this latest partnership is soon to follow

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  3. AainaA

    AainaA New Member

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    612
    To launch Mountain Dew Pitch Black, a limited-edition Mountain Dew with a blast of black grape that will only be available through Halloween, Tribal DDB Dallas gives consumers control of a virtual flashlight they can use to find their way through an online haunted house. Visitors can direct the flashlight with their mouse and discover various ghouls, spiders, and other surprises. The site also includes "Terror in the Woods," an interactive game in which users run through the woods down a dark trail, dodging fallen trees and low-hanging limbs to try to escape from a heavy-breathing pursuer.
     
  4. AainaA

    AainaA New Member

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    612
    AKQA has redesigned the Web site for The Body Shop. The site targets women aged 25 to 44 and offers hundreds of naturally-inspired bath, body, skin care, fragrance, and cosmetics products including a new range of hair care products. Consumers are able to consult an ingredient glossary that allows them to understand product benefits and find products by ingredient. The redesigned site also supports The Body Shop at Home business, which allows consultants to operate their direct selling business by providing individual Web sites to their customers.
     
  5. AainaA

    AainaA New Member

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    612
    Companies Talk about The Profits In the Blogging Boom: Blogging has taken off - and the presidential campaign has added fuel to the fire. But what about the profits? These industry leaders say they are there
     
  6. zkiller

    zkiller Super Moderator Staff Member

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    this is turning out to be a very one sided thread! lol :p
     
  7. ian

    ian Administrator Staff Member

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    2,153
    I only like hearing about the launch of new sites of people that I know.
     
  8. AainaA

    AainaA New Member

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    612
    and i thought it would be a good "read" and "info" for budding webmeisters... well, I'll stop posting this thread then...
     
  9. zkiller

    zkiller Super Moderator Staff Member

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    1,639
    i am sure it will interest someone, but my surfing is very one sided these days. i have certain sites i go to if i need something, then i have no more than a handfull of sites that i frequent and if i am looking for something out of the ordinary, there is always google. as many others, i have become bored of the net, yet can't live without it. *shrug*
     
  10. ian

    ian Administrator Staff Member

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    2,153
    Please dont stop on account of me, I didnt mean for my comment to come across the way it did. It is very important to keep abreast of the latest trends on the internet, I spend quite a bit of time surfing new sites and reading and looking at the direction the internet is taking, looking at the acquisitions of some of the bigger companies out there is always a good thing to watch out for.
    All I meant is that I dont get excited about new site launches unless the site belongs to someone I know. I like seeing people I know launch new sites and seeing them expand their presence on the internet.
     
  11. RMcLasker

    RMcLasker New Member

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    1
    ok





    Great post. I'm just not completely sure that I'm understanding the depth to this.
    Can anybody explain this out a little bit more?
     

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