Logo criticism

Discussion in 'Graphic Design' started by Bloemfontein, Nov 17, 2011.

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  1. Bloemfontein

    Bloemfontein New Member

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    4
    Help me improve this, what needs to be done?

    [​IMG]

    and yes it's a cleaning services company. Most cleaning services company logos look very cheap and my goal is to get it into the trends. So please help me steer this.
     
  2. d a v e

    d a v e New Member

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    671
    whern you try the logo at smaller sizes is the small text ("CSE" etc) readable?
     
  3. Bloemfontein

    Bloemfontein New Member

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    4
    no I think no, so I'll remove that
     
  4. PixelPusher

    PixelPusher Super Moderator Staff Member

    Messages:
    1,077
    I would fix the kerning in "services" so the letters are not touching one another, and even it out in "cleaning". Try reducing the height on the house graphic, and you might be able to incorporate the "l" in cleaning with the chimney?
     
  5. Bloemfontein

    Bloemfontein New Member

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    4
    any tips on how to vector this?
     
  6. d a v e

    d a v e New Member

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    671
    what software are you using?
     
  7. Fireproofgfx

    Fireproofgfx New Member

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    151
    Design it in Illustrator and save it as an EPS file. Illustrator is the only "true" vector program because it uses calculation for each pixel where Photoshop, paint, and gimp do not.


    You can test this theory by making a Red circle with 1px Black Stroke in Illustrator and any other program and then Zoom in and watch which one stays "true"
     
  8. ian

    ian Administrator Staff Member

    Messages:
    2,153
    I would not use a full house image
    I would get rid of the empty space, below the cse cleaning and also above it, up to the base of the rooftop, it looks too big.
     
  9. kremo5le

    kremo5le New Member

    Messages:
    71
    This is an interesting logo. I think it is fantastically simple: I love that aspect. What I'm a bit uncomfortable with is the size of the house. I think text should be the main "thing" while the house should be secondary. Have you thought of a smaller house with text and the a logo with the house and just an acronym?
     
  10. Bloemfontein

    Bloemfontein New Member

    Messages:
    4
    [​IMG]

    Thank you. House is still too big perhaps, but I don't really know how to give it a nice finish. Vectorising this thing was hard believe it or not I hate illustrator.
     
  11. akwildshots

    akwildshots New Member

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    2
    Use a darker blue. It looks fine now but if its viewed in print under brighter light ??? Not much darker just help show a clearer definition between white and blue.
     
  12. stumartin

    stumartin New Member

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    3
    how about keeping the 'cse', keeping the size of the house, but dropping the services below the 'cleaning', left aligned but ending before the 'g'. Would be a nice typographic logo encased in the vector house...
     
  13. che09

    che09 New Member

    Messages:
    337
    I'm also not comfortable with the size of the house!

    Give this one a thought! It's a good idea!
     
  14. jumpingspider

    jumpingspider New Member

    Messages:
    252

    I,myself isn't comfortable on the size of the house! Thus,I would like to know if you could update us on the latest development on this!
     

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