How to approach potential clients for work?

[webbbymatt]

Hi Guys,

Can anyone advise as the best way to do this from your experience?

Personalised letter, email, flyer, telephone call?

many thanks

 

[ccowan]

I have always used a less aggressive form of marketing but I would suggest the phone calls if you are interested in approaching potential clients. The other options leave a lot more room for someone to ignore or put off until later which will end up being forgotten.

What you can do is call people, give them your pitch, and schedule a time in the future to talk in more detail about their specific project when they have available time.