Something people seem to completely skip is investment. It looks to me like little has actually been invested.
Time - to me, this looks like a quick jobby. It's (blatant, though I gather you were not hiding the fact) a template which, to me, does not appear to suit your image. The content does not appear to be very well integrated, either.
Money - it's understandable that you want to get the job done yourself to cut the costs - particularly for a startup(?). Sometimes, however, you need to look the part. I guess you could very much compare it to medieval gear you're selling. Something shabby and unorthodox is not going to turn many heads at all. If you're suited in a dazzling kit of armour, then you'll have much more attention.
Your site says everything about your products, much like your clothes (generalising here) say something about you. Do take that into consideration.
