critique my logo design?

Discussion in 'Graphic Design' started by Discovermypath, Jul 13, 2012.

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  1. Discovermypath

    Discovermypath New Member

    Messages:
    14
    Hello all,

    I'm new to graphic design/logo design, and I'm playing around with a logo for a web site that I'm thinking about creating. I was hoping I could get some advice and critiques from some more experienced graphic design/logo designers.

    A little background on what this is. The site would be for individuals in the Air Force studying for there EOC (End Of Course) exam for there career field. The URE's (Unit review questions) are a bunch of questions in there study material for there EOC. So the web site would feature quizzes for individuals to take to help study for there EOC exam.

    Back to the logo: I'm to this and really trying to learn and get better. I'm also trying to think of colors I could add and what not instead of it being black and white.

    Any and all comments/critiques/advice will be HIGHLY appreciated. I just want to learn and get better.

    Also, if anyone has any suggestions on how I could get better, books, ect; please let me know.

    Thanks again!!!
     

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  2. chrishirst

    chrishirst Well-Known Member Staff Member

    Messages:
    2,639
    That is not a logo.

    A document header, maybe, but definitely no logo

    Too many fonts, Too many different style.

    A logo should be easily identifiable NOT difficult to read.
     
  3. Discovermypath

    Discovermypath New Member

    Messages:
    14
    Thanks for your comment, I made this "logo" thinking of it as a header actually. I'm still playing around with it. I only actually used 1 font (helvetica) with multiple styles, I figured it would make it unique. I removed the "urestudy.com". I think that looks better.

    The URE stands for "Unit Review Exercises". I figured my target audience would be able to interpret it since they know what it means.

    Your right though, I guess this is more of a header than a logo.
     
  4. Discovermypath

    Discovermypath New Member

    Messages:
    14
    I'm relatively new to Logo and graphic design so when I designed this "logo" I really just jumped right into Illustrator and was playing around with font's. I really like the Helvetica font so I went with that...

    After reading a bit on Logo design, I think I'm going to step back a few steps to develop some ideas for a Logo. I will definitely post up what I'm working on when I get something together.

    For now thanks for the comments, Hopefully i can have something more Logo like within the near future.
     
  5. Sllen Scott

    Sllen Scott New Member

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    13
    They are right. This isn't as much of a logo than it is a letterhead. But if you still want to make a logo out of the elements that you have here, then you can do so by building them around a central image (like the check mark maybe).
     
  6. chrishirst

    chrishirst Well-Known Member Staff Member

    Messages:
    2,639
    Using the "tickbox" as the basis of the logo is the way to go, though just be aware of the styling and colours of the Polycell logo. That one is a trademarked logo so don't get too close to it. Even though you are not a competitor they will be on you like the proverbial ton of bricks.
     
  7. Sllen Scott

    Sllen Scott New Member

    Messages:
    13
    Yeah, that would be a good way for him to create the logo. also, I think he needs to shorten the copy or change its size to fit into the logo.
     
  8. JakClark

    JakClark New Member

    Messages:
    128
    I read the title as Unit Exercises Review, not sure about anyone else. I presume it's supposed to read Unit Review Exercises?
     
  9. PixelPusher

    PixelPusher Super Moderator Staff Member

    Messages:
    1,077
    Too many font sizes and weights! It lacks flow, continuity. It gives me the impression you (the company) is indecisive or has ADD. No offense. In terms of fonts, please use something more unique. Helvetica is a great font, don't get me wrong, but it is simple and plain. It's better suited for print copy (text blocks) or occasionally web copy.

    The checkmark icon is a decent idea, but it needs work. The weight of the box is way to thin in comparison to the checkmark itself. They need to flow together...feel as though they are one, not just an icon slapped on top of a box and stacked next to some text.

    I doesnt hurt to look at other design/logo sites for inspiration. Get those creative juices flowing in the brain! Have a monster :D

    Check out Dribble.com
     
  10. Sllen Scott

    Sllen Scott New Member

    Messages:
    13
    now that you've mentioned it, i kinda noticed that one too. must be with the way that he positioned the component words of the text. maybe if he had grouped the "United" and "Review" better, that won't be a problem.
     
  11. che09

    che09 New Member

    Messages:
    337
    I need to take a second look to it before realizing that you have a point. It reads that way.

    Nonetheless, Christ suggestion on Polycell but make sure you give a original touch of it!
     
  12. Discovermypath

    Discovermypath New Member

    Messages:
    14
    Thanks for the input about the way it reads. It is meant to be Unit Review Exercises, hence the UREstudy.com. I have some work to do with it. For now I have went back to the drawing board on the Logo and have focused on other aspects of the site.

    My original thought about the position of the individual words was to stagger them a little bit so that they don't read straight across. I figured my target audience (Air Force personnel) would be able to read it just fine because they know exactly what URE's are.

    I appreciate all the comments.
     
  13. Sllen Scott

    Sllen Scott New Member

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    13
    hmm, you could still use that idea. try moving the word Exercise a bit down towards the middle of Unit and Review and it will probably fix that one.
     
  14. HireLogo

    HireLogo New Member

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    47
    Review seems "stretched" to me. remove urestudy.com keep exercises same weight(change height to "unit" height), but try combining that creatively with the "t" of unit. My point is. Play around with arrangement and take out unnecessary if not needed.
     
  15. ilovedesign

    ilovedesign New Member

    Messages:
    14
    Keep us posted on the progress, Discovermypath! Sometimes to help me get ideas flowing I take a sketchbook and go for a walk in the woods. I’m able to clear my head, remove any distractions, and the woods are inspiring to me.
     
  16. bdclippingpath

    bdclippingpath New Member

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    11
    Not so bad to look but there is no creativity.
     
  17. Yahoostore

    Yahoostore New Member

    Messages:
    1
    Many mistakes people make the first time is just thinking about making a cool image without considering how it will be used. I'd suggest the following:-

    1-Be careful of overused elements. In your example you use the dot people. I'd be careful because it's so commonly used that it does come off clipart-ish even if you've drawn it yourself.

    2-Always start off in black/white. Any effective logo should work well in b/w, grayscale and full color.

    Yahoo Store India
     

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