Business Directory Listings

Discussion in 'Search Engine Optimization and Marketing' started by PowerPlantPat, Feb 28, 2014.

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  1. PowerPlantPat

    PowerPlantPat New Member

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    How do you determine which directories are credible or not? Which are the most popular directories that people actually use and are converted from?
     
  2. chrishirst

    chrishirst Well-Known Member Staff Member

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    Assume they are not, until one actually does send real visitors.


    Do you actually use a directory?
    Do you know anyone that does?

    Personally I've never used a directory to find anything, ..... Ever! And in the almost twenty years I've been looking after and monitoring websites for myself and others, I am still waiting to see that first convertion by a visitor from a directory referral.
     
  3. chrishirst

    chrishirst Well-Known Member Staff Member

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    Though to be honest it has been over twelve years since even bothered 'submitting' a website to any directories.
     
  4. PowerPlantPat

    PowerPlantPat New Member

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    I personally don't either... If I'm looking for anything, I start with google. Why is creating directory listings considered a strategy that people suggest? Not necessarily the only strategy, but A strategy to create back-links. Is it possible to even track the traffic from a directory site?
     
  5. PowerPlantPat

    PowerPlantPat New Member

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    Is it a "strength in numbers" kind of thing?
     
  6. chrishirst

    chrishirst Well-Known Member Staff Member

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    Search engines weren't really around in 1993 - 1996, and the ones that were there were not sufficiently comprehensive, so the only way for sites to be found was via a directory with 'categorised' listings. Unfortunately, the SEO "experts" and the 'Eastern Mystics' haven't caught on to the fact that the Internet has moved on since then and that directories have become the downtown slums or the "Shanty town" side of the Internet.
    Every body knows it exists and where it is, but no one really wants go "window shopping" there.

    Then there is the "it's a one way link" pundits. Certainly, it is that, but it's just one link that people will never find and search engines have been discounting or ignoring for years.
     
  7. PowerPlantPat

    PowerPlantPat New Member

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    Is there a reference you can link me to that shows the search engines are discounting or ignoring these links? It's not that I don't believe you, I would just like to show my colleagues.

    Just so I'm clear we're talking about the same type of directory listings, say for example Yelp, Merchant Circle, Foursquare, etc.
     
  8. chrishirst

    chrishirst Well-Known Member Staff Member

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    2,662
  9. bermuda

    bermuda New Member

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    Look, there is a theory in SEO that certain directories can offer value, but the number of such directories in each niche or field should be like a few. Even top SEO companies purchase only a few directory links for their customers, this shows that links from relevant directories can still help but the bad thing happening now is that there are hundreds of low-quality directories out there which look like link farms, rather than decent collections of web listings which should have been gathered with care.
     
  10. 02rahman

    02rahman New Member

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    Directories usually don't send direct traffic but some of those are having a lot
    visitors from search engines that alone shows their credibility of their site.

    I happened once to see a stat from one the biggest site directory in my local
    country that changed my mind about such sites. The site was getting
    more than 1000 visitors from Google. So that seems we should take them
    as part of our seo.
     
  11. chrishirst

    chrishirst Well-Known Member Staff Member

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    Per hour, per day, per week, per day .... or since the day they launched.
    Such statistics are meaningless with being qualified.
    Those 'visitors' might be just to the 'home' page or to the "submit" URL which means the URL where you link is is NOT going to see ANY Google traffic


    SEO is NOT about getting traffic from "Google". Never has been, never will be.
     
  12. RDB

    RDB New Member

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    Directories have had their day tbh. They where useful before Google, now they are not really required. I would not use them as they may get some traffic but does that traffic convert into sales. I doubt it.
     
  13. Lou Neri

    Lou Neri Member

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    Its about getting traffic from search engines..
    well, google is one of them ;)
     
  14. chrishirst

    chrishirst Well-Known Member Staff Member

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    No it is not.
     
  15. Lou Neri

    Lou Neri Member

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    What does SEO stands for? :rolleyes::rolleyes:
     
  16. Phreaddee

    Phreaddee Super Moderator Staff Member

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    Site Experience Optimisation!

    That makes heaps more sense...

    and it's about getting users to your site and staying on your site, and enjoying your site and buying from your site or interacting with your site. It does have very very little to do with search engines at all. :p
     
    chrishirst likes this.
  17. Lou Neri

    Lou Neri Member

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    Your partly right :oops::oops:

    But its not SEO.. its UEO (User Experience Optimisation). :rolleyes:

    Just to clarify (for other members that might misunderstand).

    UEO and SEO are both branches of Digital Marketing.

    They are totally different from each other.

    What most member here doesnt understand is that SEO is only a piece of marketing.

    They only rely in SEO which is entirely wrong.

    (sigh)


    Lou Neri
     
    Last edited: Apr 1, 2016
    chrishirst likes this.
  18. chrishirst

    chrishirst Well-Known Member Staff Member

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    Absolutely right, SEO has always, ALWAYS, been a misnomer.

    Right off the mark, right from day one, it was ALWAYS about the USERS of search engines. No one in the [short] history of Internet marketing has ever been been marketing to a search engine they have ALWAYS been trying to reach the search engine users.
     
    Lou Neri likes this.

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