Bounce rate at 75%- How to increase it?

Discussion in 'Search Engine Optimization and Marketing' started by lionel.web, Dec 21, 2014.

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  1. lionel.web

    lionel.web Member

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    I found trought google analytics, that my site has bounce rate at about 75%.
    This number doesn’t look very good to me.
    What can I do to increase it ????
     
  2. chrishirst

    chrishirst Well-Known Member Staff Member

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    2,670
    Ermmm .... If you increase 'bounce' rate it means more visitors are only hitting one page then leaving.

    Now, if they all leave via an advert that is good,

    However: Before you start panicking about 'bounce' rate ... You should first of all find out what it actually means and WHY as a unqualified percentage it means ABSOLUTELY NOTHING at all.

    http://webmaster-talk.eu/articles/7-website-marketing-and-search/19-bounce-rate
     
  3. lionel.web

    lionel.web Member

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    Sorry, i meant how to DECREASE it of course...
    thanks for your article, i read it, i agree with most parts,

    but i think it will be better if i have lower bounce rate....


    Anyway, Merry Christmas to all, and a happy new year for all!
     
  4. chrishirst

    chrishirst Well-Known Member Staff Member

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    2,670
    So given your following question, you didn't really understand it while agreeing with it, because you missed one vital point.

    But from where?

    Thirdly: In order to assist me in improving my 'articles' in the future, what is it that you "didn't get'?
     
  5. lionel.web

    lionel.web Member

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    98
    ok, i really cant argue with you all the time!

    Anyway, have a happy new year!
     
  6. vicky_patel

    vicky_patel New Member

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    I totally agree with chrishirst..
     
  7. chrishirst

    chrishirst Well-Known Member Staff Member

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    2,670

    Maybe, but for anyone with a website that is financed by advertising would absolutely love having a 'bounce rate' in excess of 75% because it means that the majority of visitors left by clicking on an advert, therefore potentially generating a conversion at the same instance.

    So if 100% 'bounce' also means 100% conversions .... WHO in their right mind would want to reduce that??
     
  8. PriyaPerumal

    PriyaPerumal New Member

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    3
    The percentage of visitors to a particular website who navigate away from the site after viewing only one page. As per your information bounce rate is too high for better search engine result you need to improve it, your website should look good and informative as well.
     
  9. Davisbrown

    Davisbrown New Member

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    Why you want to increase bounce rate . Bounce rate should always be at low rate . i think you have misunderstood the idea of bounce rate
     
  10. chrishirst

    chrishirst Well-Known Member Staff Member

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    2,670
    Already answered in the thread.

    No it shouldn't,

    As have you, seemingly.
     
  11. Robert-B

    Robert-B Member

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    There can be many reasons why a bounce rate is high. If your website is designed for users then your bounce rate should reflect your website. Your website is there to engage the visitor and provide them with an experience.
     
  12. orangecopper

    orangecopper New Member

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    327
    You should be aiming at decreasing the bounce rate. To do that first of all, check your analytics data and look for "exit pages" and "time on site"
    find out what users donot like and which are those landing pages where people exit the website directly. Improve the content, quality of content and information on the website, ensure website loads fast and also have a nicely structured website. Should reduce bounce rate.

    all the best., cheers
    Josh
     
  13. greatar4

    greatar4 New Member

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    It's interesting that the person who makes that thread seems to have no idea of what a bounce actually is. The guy's goal should be to keep bounce rate low; however, he's saying how can he increase. I guess he may have well thought that bounce rate is like a valuable score given to a website by Google on the basis of that website's credibility in the eyes of Google.
     
  14. Anna Scott

    Anna Scott New Member

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    Huh, You want to increase your bounce rate. I think you're confused and you want to decrease your bounce rate and wants that your visitor stays on your website for long time.

    For this all your need informative and engaging content on your website and your website have must clean design.
     
  15. cwvps

    cwvps New Member

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    If people who come to your website find what they were looking for right away, for example, contact info or social media links, then these are not real bouncers. I wouldn't be worried much about it and wouldn't consider a bounce rate any visit that is longer than 5 seconds. In any case, you can decrease your bounce rate if you make your website easy to navigate, have attractive and responsive design, create a sitemap and submit it to the search engines. Just a thought.
     
  16. chrishirst

    chrishirst Well-Known Member Staff Member

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    Much like most of the people posting so-called answers!!
     
  17. cybnetics

    cybnetics New Member

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    Just update unique Content on Web page and Generate High Quality back links , It will decrease your website Bounce rate.
     
  18. chrishirst

    chrishirst Well-Known Member Staff Member

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    2,670
    No and no.

    AND "High Quality back links" that are self generated will have exactly the opposite effect.

    (up to 3 posts now)
     
  19. Zunnun Reza

    Zunnun Reza New Member

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    Common method how to decrease bounce rate-
    1. Check keywords level is these targeted keywords or not
    2. Check traffic source
    3. Audit landing page
     
  20. krymson

    krymson Member

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    338
    As there are many answers within this post, some good/most bad, and none of them mention this topic...

    Since you're using Google Analytics, make sure you're filtering out spam referrers because that will kill your bounce rate (if you're wanting the percentage to be low). Referral spam is becoming a huge problem and I'm seeing it in my metrics and metrics of others.

    Any rebuttals @chrishirst ? I'm picking on you because i know this is a valid point :D
     
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