Ad Rank

Allan

New Member
The Ad Rank of a certain ad is calculated by Google by multiplying the maximum CPC (Cost Per Click) with the QS (Quality Score). Ad Rank determines the placing of an Ad on websites using Adsense and on the Google Search Result Pages.
 

mrandrei

New Member
According to Google, "Ads are positioned on search and content pages based on their Ad Rank. The ad with the highest Ad Rank appears in the first position, and so on down the page."
 
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