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Anything but drop shadows! Besides that the key ones we see: 1) cinemagraph videos 2) grid lines 3) custom illustrations 4) typography 5) persistent menus

1) Speak to the person or team of people who will be working on your site - not the sales person 2) Make sure your design is a custom design 3) Keep all the work local to help ensure quality 4) Have regular updates and expectations set up - timeline and milestones locked in, that sort of thing...