Create a channel in YouTube and upload a high quality and informative video and post quality content and that should be relevant to the video. The more views and subscribe gets, the visibility of the video get increase.
The percentage of visitors to a particular website who navigate away from the site after viewing only one page. As per your information bounce rate is too high for better search engine result you need to improve it, your website should look good and informative as well.
The website design should be well and good and website content should be unique and relevant to the site. This is what plays a major role for increasing the search engine result.