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After the grammar and all these things, you have to take into consideration: 1. Friendly URL's 2. Logical website structure 3. Permalinks 4. More text than images 5. Authentic design ..these comes into my mind for the moment

I'd never heard before about codeacademy. I was only using w3school

Beside the web design job, there a lot more stuff to do. You will need a custom cms, because me, at least, I don't know any script that can do what you ask.

clean and simple - but it's a very common layout

..and to get traffic you need a good marketing campaign - and also, you have to offer good services.

Only thing that I like it on that website is the menu. But I like how it moves, not how it looks. You have to bring that website to life. If you can't make a good combination of tropical colors, try to use white as a background and a header with a nice combination of pictures with colorful...