Relaunch & rebranding of car hire site

cormacmoylan

New Member
Hi guys,
Last Wednesday we relaunched our car hire site - Nova Car Hire. It's a major overhaul of what was previously there (see attached image).

We have built out a site with an instantly recognizable brand that (hopefully) should add to the memorability factor when people visit the site.

We have simplified our booking and search process to make it easier and quicker for people to book.

And we worked hard to place content on the site that reaffirms customer confidence in our brand. For example, we highlighted our phone number on each and every page, added customer reviews to all landing pages, splattered our USP's across the site, and tried to make it clear we are a broker rather than a car hire supplier.

The site is also responsive so it will gracefully display in mobile and tablet browsers.

I would love to hear your honest feedback on the design and recommendations for what else we can do to make the site better.

Thanks a million!
Cormac
 

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CaldwellYSR

Member
Yeah I agree with Nathan, the background is a bit awkward. Maybe if you stretched it out a little more it would look better but as it stands I'm not a fan of that. Good job going responsive but there are issues with it like Phreaddee said. You're getting there.
 

rapidseo

New Member
the new site looks great in my opinion

is the main colours of NOVA Car hire, brown?

it is a very dirty colour, some visitors may say
 

jwpizzy

New Member
I would get rid of the horrible brown background gradient no offense. It makes no sense.

I think you guys could tone down on the gradient usage.

The site is responsive but not in a graceful way. Mainly on the Home page. That needs some love.
 
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