That article probably referred to those really obvious ways, where you see sites with all of those really small words down the bottom of the page, which serve no genuine purpose other than to stuff the page with keywords, quite often they are in a text which is the same color as the background so that you cant see them. If you design your site with genuine related content, hopefully things should be alright. though with google, sometimes you never know. I am still trying to sort out some problems with google.
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