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You both said 'yes', as its such a large investment I am worried about a loss.
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I didnt say yes go ahead, I just said I agreed mainly with the making sure you are ready before spending the money. There are tonnes of things to consider before spending money on magazine advertising. Another thing I forgot to mention is, the look of your website, you need to make sure that is spot on first, it needs to be of such a high standard that it would lead to sales, otherwise you are just wasting your money.
I guess it all depends on the percentage as to whether it is based on sales or profit, but the general idea is like the earlier posts is, dont fork out huge money out of your savings, use the profit that you make to further expand your website.