ugggg...when you are starting off... you dont want to be pumping money that you dont have into advertising.. is the point i was getting across! And if you say that it should be baced on sales.. dose sales not mean profits??? and as you said
"The problem with using profits $ for advertising is if profits are down you end up putting less into ads when really you might need to do more to bring sales back up"
Would that not apply, when it is baced on sales?
Its the same thing!
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