Search Engine Spamming
Search engine spamming is the unethical practice for optimizing the site to rank it high on SERP. Spamming is used to trick search engines for higher rankings with the use of some tactics such as repetitive keywords, hidden text and links etc. All search engines penalize websites that use spam. Since time immemorial --or at least since the Internet first began--webmasters have been using these stratagems to dupe search engines into giving irrelevant pages high search engine placement.
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