Logo criticism

Bloemfontein · 11-17-2011, 03:05 PM

Help me improve this, what needs to be done?

and yes it's a cleaning services company. Most cleaning services company logos look very cheap and my goal is to get it into the trends. So please help me steer this.

d a v e · 11-17-2011, 03:30 PM

whern you try the logo at smaller sizes is the small text ("CSE" etc) readable?

Bloemfontein · 11-17-2011, 07:21 PM

no I think no, so I'll remove that

PixelPusher · 11-18-2011, 02:38 PM

I would fix the kerning in "services" so the letters are not touching one another, and even it out in "cleaning". Try reducing the height on the house graphic, and you might be able to incorporate the "l" in cleaning with the chimney?

Bloemfontein · 11-19-2011, 05:35 PM

any tips on how to vector this?

d a v e · 11-19-2011, 07:30 PM

what software are you using?

Fireproofgfx · 11-19-2011, 07:38 PM

Design it in Illustrator and save it as an EPS file. Illustrator is the only "true" vector program because it uses calculation for each pixel where Photoshop, paint, and gimp do not.

You can test this theory by making a Red circle with 1px Black Stroke in Illustrator and any other program and then Zoom in and watch which one stays "true"

***ian*** · 11-20-2011, 07:30 AM

I would not use a full house image
I would get rid of the empty space, below the cse cleaning and also above it, up to the base of the rooftop, it looks too big.

kremo5le · 11-21-2011, 01:58 AM

This is an interesting logo. I think it is fantastically simple: I love that aspect. What I'm a bit uncomfortable with is the size of the house. I think text should be the main "thing" while the house should be secondary. Have you thought of a smaller house with text and the a logo with the house and just an acronym?

Bloemfontein · 11-21-2011, 02:24 AM

Thank you. House is still too big perhaps, but I don't really know how to give it a nice finish. Vectorising this thing was hard believe it or not I hate illustrator.

11-17-2011, 03:05 PM	#1
Bloemfontein New Member Join Date: Nov 2011 Posts: 4	Logo criticism Help me improve this, what needs to be done? and yes it's a cleaning services company. Most cleaning services company logos look very cheap and my goal is to get it into the trends. So please help me steer this.

11-18-2011, 02:38 PM	#4
PixelPusher Super Moderator Join Date: Oct 2008 Location: Arizona, USA Posts: 1,053	I would fix the kerning in "services" so the letters are not touching one another, and even it out in "cleaning". Try reducing the height on the house graphic, and you might be able to incorporate the "l" in cleaning with the chimney? __________________ John Darling Graphic / Web Designer SmarterTools Inc. (877) 357-6278 www.smartertools.com

11-20-2011, 07:30 AM	#8
*ian* Administrator Join Date: Aug 2004 Posts: 2,056	I would not use a full house image I would get rid of the empty space, below the cse cleaning and also above it, up to the base of the rooftop, it looks too big. __________________ Camera Forum - Computer Forum

11-21-2011, 01:58 AM	#9
kremo5le Bronze Member Join Date: Sep 2008 Location: San Diego, California Posts: 71	This is an interesting logo. I think it is fantastically simple: I love that aspect. What I'm a bit uncomfortable with is the size of the house. I think text should be the main "thing" while the house should be secondary. Have you thought of a smaller house with text and the a logo with the house and just an acronym? __________________ kRemtronicz California & San Diego Website Design, San Diego SEO, & Graphic Design Company

Thread Tools
Show Printable Version Email this Page
Display Modes
Linear Mode Switch to Hybrid Mode Switch to Threaded Mode

11-17-2011, 03:30 PM	#2
d a v e Platinum Member Join Date: Sep 2010 Posts: 509	whern you try the logo at smaller sizes is the small text ("CSE" etc) readable?

11-17-2011, 07:21 PM	#3
Bloemfontein New Member Join Date: Nov 2011 Posts: 4	no I think no, so I'll remove that

11-19-2011, 05:35 PM	#5
Bloemfontein New Member Join Date: Nov 2011 Posts: 4	any tips on how to vector this?

11-19-2011, 07:30 PM	#6
d a v e Platinum Member Join Date: Sep 2010 Posts: 509	what software are you using?

11-19-2011, 07:38 PM	#7
Fireproofgfx Silver Member Join Date: Jul 2011 Location: WAshington Posts: 153	Design it in Illustrator and save it as an EPS file. Illustrator is the only "true" vector program because it uses calculation for each pixel where Photoshop, paint, and gimp do not. You can test this theory by making a Red circle with 1px Black Stroke in Illustrator and any other program and then Zoom in and watch which one stays "true"

11-21-2011, 02:24 AM	#10
Bloemfontein New Member Join Date: Nov 2011 Posts: 4	Thank you. House is still too big perhaps, but I don't really know how to give it a nice finish. Vectorising this thing was hard believe it or not I hate illustrator.