PixelPusher

I rebuilt our company website, and we are very concerned about organic SEO. Here are some pointers/areas you need to focus on:

• All pages need to have a Title (65 Char max)
• All pages should have META information (description a must; keywords optional)
• All pages should have a H1 heading
• All should pass the W3C HTML Validator
• Insert targeted keyword phrases into, titles, headings, strong text, anchor text, and regular text (respectively).
• Dont keyword stuff your content!
• Submit your site to Google, Yahoo and Bing
• Submit your site to directories like DMOZ (local directories cant hurt either)
• Create a sitemap (be sure to format correctly, Google Sitemaps)
• Submit the sitemap to Google Webmaster Tools (optional, but good idea)
• Create simple, easy flowing menus (navigation)
• Dont use FLASH for menus or other important content (keep only for ancillary animation)
• Dont have a splash page (index.php, index.html, default.aspx - should be you home page)
• Be sure you have a canonical URL (http://www.example.com vs. http://example.com - these should both point to one location, not two separate. Yes example.com, does not do this correctly, but it an example domain )

Im sure I have a few more...just not coming to mind right now. Either way this is a good "getting started" checklist for you.

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John Darling
Graphic / Web Designer
SmarterTools Inc.
(877) 357-6278
www.smartertools.com

instantit

Other than those filled in by others earlier. Do remember to apply on SEO friendly URL or permalinks. It do helps. Really.

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