Short answer, yes, you can make a full time paycheck from banner ads, there are plenty of sites out there doing just that. Just make sure you have the right niche and good content and rank well in search engines for the right keywords and you can make money from ads. Google adsense is a good way to start out, but selling direct ads can be good as well.
But rather than focus on making money from advertising, affiliate programs are one of the best ways of making money on the internet.
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