michaelsnugent

Dear Forum,

Thank you in advance for your help, suggestions or comments. All are welcome to reply, even if you're not working in the drilling industry.

You can view the current website here:
hollypipe.com
I built this website about a year ago knowing very little about web dev/design, but I've learned a lot since then and want to do it right this time.

This is a mock up of the new website home page:
docs.google.com

I would like to get some opinions on organizing the industry terminology for an accessible and logical navigation of the website. Below I have included a rough draft outline of the product and service categories as they will appear in the site map and navigation.


Drilling Tubulars:
-Drill Pipe
-Drill Collars
-Heavy Weight Drill Pipe
-Wash-over Pipe Casing

Drill Stem Subs:
-Kellies
-Tool Joints
-Crossover Subs & Adapters
-Stabilizers

NST Machine Shop:
-Drill String Design
-Manual & CNC Machining
-Welding

Inspection Services:
-Nondestructive Testing
-Pipe Rattling & Cleaning
-Pull Testing


Are there any keywords that you think are missing?
Are the categories organized and understandable?
Is there anything you would change to improve the navigation/ux?

Which industry category would best describe Holly Pipe?
(ex.)
Drilling Tools and Services
Directional Drilling Equipment and Services
Well Drilling Tools and Services
Borehole Drilling Equipment and Services
Drilling Tubulars, Inspection and Machine Shop
Drill Pipe, Tubular Inspection, Subs, CNC Machining

Any marketing strategies for diversification would be greatly appreciated.

Thanks for your time.